Albania is at a key moment. The country must steer tourism toward a competitive model. It must fully use the potential of the digital age.

The forum “Tourism in the Digital Age: Education and Skills Development for a Sustainable Future in Albania” took place at the Academy of Sciences.

The Permanent Commission of Economy organized the event. The Permanent Commission of Mathematics and Informatics co-organized it. Researchers, academics, and industry experts attended.

Anastas Angjeli, chairman of the Economy Commission, and Klodiana Gorica, professor, led and moderated the forum. They coordinated the two commissions. They created a platform for collaboration. They encouraged dialogue between research and market needs.

The forum included representatives from the Academy of Sciences and AKKSHI. AKKSHI supports research through projects that link science with practice.

Researchers and experts from the University of Tirana, Mediterranean University, the tourism and hospitality industry, and public institutions like the National Museum participated. They discussed AI and technology. They explored how to integrate them into heritage and the economy.

The forum highlighted the gap between academic education and industry needs. Experts stressed urgent action to develop digital skills (SMART competencies). They recommended updating university curricula using labor market analysis.

Participants also noted that AI and digitalization can transform museums. They can integrate local sustainable food into tourism. Success in sustainable tourism depends on open and continuous dialogue between academia, industry, and public institutions.

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