The beauty of Albanian tradition was highlighted at the “ITB Berlin 2025” International Tourism Fair through contemporary art presented by Immersive MA and Space 05.

Blendi Gonxhja, the Minister of Economy, Culture, and Innovation, shared moments from the presentation of Albanian tradition at the fair on social media.

“MEKI, together with EU4Innovation, had the honor of showcasing the masterpieces Motra Tone, Malësorja pa Emër, and Bukuroshja e Durrësit to the world through a spectacular immersive performance. Urban Tapestry: Fashion Across City Layers presented a captivating visual narrative of the architectural evolution of Tirana and its impact on contemporary Albanian fashion and design,” wrote Gonxhja.

Gonxhja stated that “the combination of tradition with modernity, inclusion with innovation, infused the Albanian presentation at ITB Berlin with a unique vibrancy and energy.”

Under the slogan “Albania All Senses,” the Ministry of Tourism and Environment is presenting the country’s rich tourism offerings at ITB Berlin 2025, with events scheduled to run until March 6.

Through a diverse agenda, Albania seeks to engage all participants at the fair in an immersive journey through its array of offerings, complemented by an expanded program of events, performances, and activities.

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