Touristic Albania is speaking to the world from Berlin, proudly showcasing its status as the honored country at the world’s largest tourism fair, ITB Berlin.

As the guest of honor at ITB Berlin 2025, Albania is presenting events, discussions, and immersive experiences under the slogan “Albania All Senses,” with the fair running from Tuesday, March 4, to Thursday, March 6.

Prime Minister Edi Rama shared footage from the fair’s opening ceremony.

In an interview with German television ZDF, Rama remarked, “It’s amazing. We’re here in a position that would have been unimaginable just a few years ago“.

After the opening speeches at the CityCube Berlin ceremony, a captivating display of Albania’s cultural treasures was introduced under the “Albania All Senses” theme.

Key highlights of Albania’s presentation include a cinematic journey across the country, a live performance by “Shkodra Elektronike” – Albania’s Eurovision 2025 representatives, UNESCO-recognized traditional music, and traditional Albanian dances performed by the National Ensemble of Songs and Dances.

Over the course of this global tourism fair, Albania is showcasing its rich natural and cultural heritage, with the official opening ceremony held on March 3.

Under the “Albania All Senses” slogan, the Ministry of Tourism and Environment will present the country’s diverse tourism offerings from March 4 to 6, 2025.

With an extensive agenda, Albania aims to engage all fair attendees in a comprehensive journey through the country’s variety of offerings, featuring an expanded program of events, performances, and activities.

/a.p./